Pre-owned Rolex Cosmograph Daytona in yellow gold with green dial

Luxury Watches &
Fine Jewellery
in Dorking

Pre-owned Rolex and Swiss watches from our boutique at 7 South Street, Dorking — serving collectors across Surrey.

Dorking, Surrey · Est. 2013

12-month mechanical warranty
14-day returns
Authenticity certificate
Free insured UK delivery
Alexander Windsor boutique interior

Since

2013

Our Story

A Trusted Name in
Surrey Luxury

Nestled in the heart of Dorking, Surrey, Alexander Windsor Jewellers has been a trusted destination for luxury watch enthusiasts and jewellery connoisseurs since 2013.

We specialise in carefully curated pre-owned Swiss timepieces, exquisite jewellery, and expert repair services — all delivered with the personal attention you would expect from independent jewellers in Dorking.

Every piece in our collection is meticulously inspected and authenticated, ensuring you receive nothing less than exceptional quality with complete peace of mind.

Browse pre-owned Rolex watches in Dorking (including our Rolex Datejust and Rolex Day-Date collections), see how we help clients buy and sell a Rolex across Surrey, sell your Rolex in Dorking, or sell gold jewellery in Dorking.

Discover Our Story

What Our Clients Say

Trusted by Collectors

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Jim Owen
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Amazing service couldn’t do enough to help highly recommend
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Hazel Anstey
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Excellent experience at AW Jewellery. Would highly recommend as they are so knowledgeable and clearly passionate about watches. We will definitely use them again. Very impressed
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Tom Excell profile picture
Tom Excell
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Purchased a Cartier watch, great shop, buy in confidence. Will definitely be returning. 10/10
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Ian Bullen-Bell
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Great Company. Tim really looked after me. Very impressed and will return recommend.
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Toby Mayall
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Great experience. Quick, easy, I didn’t even get charged! Will definitely be going back
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John Morris profile picture
John Morris
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Popped in to see if I could get the shop to replace a broken strap on my watch. It was a tricky job but Evan persevered and got it done. He was also able to replace the battery in my fenix heart rate strap. Top man Evan. Highly recommended. John.
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Dean Hancock profile picture
Dean Hancock
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Just visited AW for the first time to get my tarnished Rolex watch face replaced. The staff have great knowledge, very professional and offer a great service. So pleased to have stopped and used the store. Had the face changed very quickly and my watch now looks brand new! I couldn’t be happier and would gladly recommend this store! Thanks again.
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Louise Oneil
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In store today to find my perfect watch . tim made sure I had the one I wanted great and friendly staff made a friend out of my purchase very happy with everything would definitely recommend this shop
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Nguyệt Phạm profile picture
Nguyệt Phạm
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Just got my new Rolex in here. The whole experience was absolutely amazing – from the warm and professional service to the authenticity and elegance of the watch itself. Couldn’t be happier with my choice. Highly recommend this place if you’re looking for something truly timeless. ⌚💎

Our Expertise

Why Choose Alexander Windsor

Authenticity Guaranteed

Every timepiece is thoroughly inspected and verified for authenticity by our expert team.

Expert Repairs

Our skilled watchmakers provide professional servicing and repair for luxury watches and jewellery.

Sell Your Watch

Receive a fair, competitive price for your luxury timepiece with our trusted selling service.

Boutique Service

Experience personalised attention and expert guidance at our Surrey boutique or online.

Luxury watch close-up

Get a Valuation

Sell Your Watch

Receive a fair and competitive offer for your luxury timepiece. Trusted, transparent, and hassle-free.

Request Valuation
Watch repair craftsmanship

Expert Servicing

Repairs & Servicing

Professional watch and jewellery repair by skilled craftspeople at our Dorking workshop.

Book a Repair

Visit Us

Our Surrey Boutique

We welcome you to visit our boutique in the charming town of Dorking, Surrey. Experience our collection in person and enjoy the personal, unhurried service that defines Alexander Windsor.

7 South Street, Dorking, Surrey, RH4 2DY

Mon–Fri: 11:00 am – 4:00 pm · Sat: By Appointment

Book an Appointment

Begin Your Journey

Discover Your Perfect Timepiece

Browse our curated collection of luxury watches and fine jewellery, or visit our boutique in Dorking, Surrey for a personal consultation.